Most customers are likely to place an order only if they are aware of the promotion or product for sale. Hence businesses are always looking for a reliable and affordable method to contact their customers. While email marketing is inexpensive, often the email messages are not delivered or disappear into the spam folder and are never read by the customer or recipient. Hence increasingly businesses, professionals and others are preferring to use text or SMS marketing and messages services like textedly.com to communicate with customers or others. Some of the main benefits and applications of SMS marketing are provided below.
Most people always carry their mobile phone with them, and always open the messages sent to them, often within five minutes of receiving the message. So the sender can be assured that the message will be delivered and opened by the recipient. This is unlike email marketing, when people often do not open messages because they are concerned that the mail may be a phishing mail, having a virus or malware. People also prefer to receive text or SMS messages since it safer. In addition to text messages, the sender can also send photos, images and videos using the sms messaging platform.
SMS messaging is extremely popular for marketing and is used extensively by the sales departments, retail , restaurants, real estate agents and for lead generation. Most businesses have the contact number of their existing customers and leads generated, so SMS marketing is usually very effective. Additionally the text message service can also be used by schools to send notifications to the parents. Doctors, dentists, hair dressers and other service providers can use the SMS services for confirming and sending reminders for appointments. Similarly enterprises can also use smses for informing employees about meetings and other events, especially if held outdoors.
Earlier many companies did not use text messaging for contacting their customers, since sending a large number of messages manually is very time consuming. To overcome this problem, the service provider has developed a user friendly web interface which allows the customer to easily upload the contact details of all the customers or other persons he wishes to contact. The sms platform also integrates well with other popular email marketing platforms, so it is easy to add all the phone data. Reports are generated after the text messages are sent so that the business can analyse the effectiveness. A free trial for 14 days is also offered to new customers.
